{"product_id":"atomic-mens-hawx-prime-100-boa-boot","title":"Atomic Men's Hawx Prime 100 BOA Ski Boots 2027","description":"\u003cp\u003eThe Atomic Hawx Prime 100 BOA is a versatile all-mountain ski boot designed for intermediate to advanced skiers seeking the perfect balance of comfort, fit, and performance. Built around a 100mm medium-volume last, this boot offers a comfortable out-of-the-box fit while delivering the responsiveness and control needed to confidently ski a variety of terrain and snow conditions.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e100 Flex Rating\u003c\/strong\u003e: Balanced 100 flex provides a blend of comfort and responsiveness, making it ideal for intermediate and advanced all-mountain skiers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100mm Medium-Volume Last\u003c\/strong\u003e: Designed with Atomic's versatile 100mm fit, offering an excellent balance of comfort, precision, and all-day performance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBOA\u0026amp;reg; Fit System\u003c\/strong\u003e: Micro-adjustable BOA closure system creates a precise, uniform wrap around the lower foot for enhanced comfort, improved foothold, and better control.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProlite Construction\u003c\/strong\u003e: Lightweight shell and cuff design reinforced in critical areas to maximize power transfer while minimizing weight.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMimic Heat-Moldable Liner\u003c\/strong\u003e: Advanced Mimic technology allows the liner to conform to the unique shape of the foot and ankle for a personalized fit and increased comfort.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMemory Fit Customization\u003c\/strong\u003e: Heat-fitting technology customizes the shell and cuff to your foot shape, improving fit, comfort, and skiing performance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAll-Mountain Versatility\u003c\/strong\u003e: Built to perform across groomers, mixed snow, and varied terrain while maintaining comfort throughout long ski days.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnhanced Shell Wrapping\u003c\/strong\u003e: BOA technology delivers more even pressure distribution across the forefoot, reducing pressure points and improving responsiveness.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Atomic","offers":[{"title":"Black\/Red \/ 25.5","offer_id":44452547723363,"sku":"AE5034000|BLACK RED|25 5","price":549.95,"currency_code":"USD","in_stock":false},{"title":"Black\/Red \/ 26.5","offer_id":44452547756131,"sku":"AE5034000|BLACK RED|26 5","price":549.95,"currency_code":"USD","in_stock":false},{"title":"Black\/Red \/ 27.5","offer_id":44452547788899,"sku":"AE5034000|BLACK RED|27 5","price":549.95,"currency_code":"USD","in_stock":false},{"title":"Black\/Red \/ 28.5","offer_id":44452547821667,"sku":"AE5034000|BLACK RED|28 5","price":549.95,"currency_code":"USD","in_stock":false},{"title":"Black\/Red \/ 29.5","offer_id":44452547854435,"sku":"AE5034000|BLACK RED|29 5","price":549.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0254\/2370\/8259\/files\/Screenshot2026-08-11140738.png?v=1786478456","url":"https:\/\/www.skibarn.com\/products\/atomic-mens-hawx-prime-100-boa-boot","provider":"Ski Barn","version":"1.0","type":"link"}